We have been getting very positive comments about our series on strategies for selling arts online. 

Congratulations if you have started making art sales online using the relevant content in that series.

However, there is a need to understand that making sales online is a matter of strategies prepared before, during, and after.

A thorough understanding of our series on strategies for selling art online will give you vivid insight into the before and during. 

You should also visit our website: www.arteasy.com.ng for excellent, inexpensive, modish art supplies that are crucial to making your artwork presentable, fast, and beautiful for attracting effective online sales.

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Hence, it is important to understand how to sustain your online customers and get them to continue partnering and patronizing you; enjoy their consistent loyalty. So here we will be looking at the things you need to do after a customer has agreed to buy your artwork. 

  • Packaging and delivery

From the first episode of strategies for selling your art online, it was clearly stated that you need to know and understand your kind of art. That initial step will give you an idea of how your art will be packed for delivery to your client. 

Importantly, understanding your art helps protect it against being destroyed in transit. For example, the way a canvas or framed art will be packed might be different from the way a sculpture will be packed based on the location, size, and weight of the art piece. Consider acrylic over glass frames for framed art. 

It can be very annoying and stressful on your side and the clients’ who are delivered damaged artwork. That means more time and resources will be expended in sending the artwork back for refixing. 

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Imagine how much more you will lose for redoing the whole packing and delivery process especially the very high cost of losing that customer you worked very hard to get. 

  • Shipping Information

Don’t ever give a client the cost of your artwork unless you are certain of the location they are asking for their goods to be delivered and you know precisely the current cost of shipping to that particular location.

Getting the cost of shipping an artwork to a particular location gives you an idea of how much to add to the price of the artwork or the discounts to give new customers. Otherwise, you might lose half or a high percentage of the profit from the online art sales to shipping costs if your research and calculations are not properly done. That is if you are fortunate not to lose the capital and the gains such sales should provide. 

You can also partner with shipping firms which as a way of getting accurate information on that and many more on shipping matters. Ensure you understand the terms and conditions that concern partnering with shipping firms like DHL to avoid issues or delays in delivery. 

  • Build efficient and effective collector relationship

So, you have made more than five sales online and there have been no issues with deliveries. Neither have you received complaints about your artworks.

Congratulations, however, one of the most effective ways you can sustain your online customers is by creating a customer network or relationship.Ensure that you contact your online customers after-sales for complaints, reviews, etc.

You can also send newsletters to them through email and follow up on social media. This is necessary because most customers want to stay updated about your art career and possibly buy more artworks from you. 

Send via mail to your customers your next exhibition, next series, useful articles, and relevant tips that can simply help you build a closer relationship with your online customer. And staying at the top of their mind. 

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